CASES
If there's a party, there's Frimesa.
Taking advantage of the festive atmosphere of the end-of-year celebrations, Frimesa transformed the digital search for Christmas recipes into a great culinary game.
We brought influencers and the public together in an exciting dynamic that proved that flavor always brings people closer. Press play and see how.
Specialties in this case:
AWARD-WINNING CASE
Digital/Social Channels and Digital/Digital Actions in the ABEMD Award
Challenge
The holiday season sees a surge in searches for recipes. The challenge was to leverage this high seasonality to integrate Frimesa into consumers' Christmas conversations and dinners in an engaging way.
Idea
We created a campaign integrating two great Brazilian traditions: the Christmas dinner and Secret Santa. We recruited 5 influencers for a delightful activity where the gift was an exclusive, custom-made dish. The reveal and preparation took place at the Frimesa Kitchen, solidifying the campaign among our award-winning marketing campaigns.
Main results
The engagement rate across channels increased from 0,96% to 1,79%.
+30% of all the year's saves achieved in just 1 month.
Over 11 shares of the content.
