CASES
65-year-old pasture
Celebrating more than six decades of leadership in agribusiness requires a compelling narrative.
To celebrate the 65th anniversary of Corteva's Pasture Line, we created an integrated and exciting communication campaign that honored the brand's legacy while embracing technological innovation in the field. Press play and see how.
Specialties in this case:
AWARD-WINNING CASE
Digital/Digital Actions at the ABEMD Award
Challenge
Celebrating the brand's 65th anniversary by creating a deep and genuine connection with livestock farmers, not just as a tribute to the past, but as a continued commitment to the future of the sector.
Idea
Using brand storytelling techniques, we revived the classic concept of "Race, Strength, and Faith" in a high-impact film launched at the GAFFFF festival. The strategy unfolded into effective and unified corporate communication throughout the year, seamlessly connecting digital channels such as email marketing, social media channels, WhatsApp cards, and events.
Main results
Over 4 million people reached by the project.
+7 million impressions in the digital environment
Over 2,5 million views on YouTube
Historical VTR (Video Retention Rate) of 95% on YouTube.
