CASES
Hot Moments Frimesa
To generate valuable conversations with the public, Frimesa decided to heat up its social media with an authentic entertainment strategy: "Hot Moments".
We brought together major influencers, celebrities, and the brand's unique flair in four key moments throughout the year. The result was a powerful narrative that engaged audiences and led digital conversations. Press play and see how.
Specialties in this case:
AWARD-WINNING CASE
Digital/Digital Actions at the ABEMD Award
Challenge
How can Frimesa generate genuine connections and drive a compelling narrative about food and entertainment on its social media channels, authentically highlighting the brand amidst so many fleeting trends?
Idea
Instead of simply following trends, we developed a digital campaign plan focused on creating our own conversations. Through robust production of personalized content and social media campaigns, we connected content creators and audiences across four themed events (Feijoada, Churrasco, Around the World, and New Year's Eve), blending flavor and engagement.
Main results
+142 million impressions
+103% increase in shares on social media
+195% more saves on content.
