CASES
Feijoada with F from Frimesa
To celebrate one of the country's most traditional dishes, Frimesa proved that it understands Brazil and its diverse accents.
We created a nationwide campaign that transformed the preparation of a classic recipe into an interactive event full of appetite appeal. Press play and see how.
Specialties in this case:
AWARD-WINNING CASE
Digital/Influencers and Digital/Digital Actions at the ABEMD Awards
Challenge
Feijoada has different recipes and customs depending on the region of the country. The challenge was to position Frimesa ingredients as the ideal choice for the dish, respecting and celebrating Brazilian cultural and regional diversity.
Idea
As one of our major digital marketing success stories, we created a campaign focused on influencer strategy. We invited four creators from different states (São Paulo, Rio de Janeiro, Minas Gerais, and Paraná) to prepare their regional versions using an exclusive product kit. The content generated immediate identification and brought the taste of Brazil directly to the audience's feed.
Main results
+66 million impressions
Over 675 direct interactions
40% of all saves this year on the brand's Instagram.
59% of TikTok shares and +13 new followers
