CASES

Brevant vehicles with license plates

In agribusiness, making a brand stand out in the field requires intelligence and engagement.

Brevant® Seeds transformed its own sales team into a national media generator through a fully gamified platform. Press play and see how.

Specialties in this case:

signs and physical structures installed in the field

620

of roads and farms dominated by the brand

AWARD-WINNING CASE

Interactive/Communication Action at the ABEMD Award

Challenge

To ensure that the Brevant® Seeds brand gained massive physical visibility on the main roads and producing farms in Brazil, engaging and challenging the team of field representatives.

Idea

We designed the "Employed License Plates" Contest. Through assertive internal marketing strategies and the use of corporate games for engagement, we created a nationwide incentive program. Representatives installed the signs in the field and registered them on an exclusive platform, integrating a powerful sales campaign for employees focused on real results.

Main results

Over 45 signs and physical structures installed in the field.
Over 620 km of roads and farmland dominated by the brand.
A high-impact action that became a channel for ongoing engagement.

Do you want a project like this? Talk to the Crickets.

Articles related to this case

Awards

HouseCricket is named Interactive Agency of the Year at the ABEMD Awards 2026.

Case studies created for Shopping Mueller, Brevant Sementes, Frimesa, and Corteva have brought our creativity to the podium in different award categories.