CASES
To celebrate its anniversary, Brevant® Seeds launched an open campaign, showing that confidence doesn't come with time, but with performance in the field.
A celebration that combined innovation, humor, and a record-breaking harvest of results.
Check it out in the video.
Specialties in this case:
AWARD-WINNING CASE
ABEMD Award
Celebrating 5 years of Brevant® Seeds in Brazil, consolidating its image as a young and rapidly growing brand. It was necessary, at the same time, to prove that the brand's success in the field is unquestionable and also to amplify the innovative and humorous language of Brevant® Seeds, adapting it authentically for the Brazilian farmer.
The solution was a campaign that replaced the traditional brand tagline with a "brand response": the statement "It can only be Brevant® Seeds". This idea unfolded into a film, as well as a strong digital presence with short videos and bold language. The key differentiator was the soundtrack, which transformed classic songs into "rocknejo" (a blend of rock and sertanejo music), creating a Brazilian sonic identity and strengthening the celebration in internal actions and events.
Over 5,1 million views in 3 months of campaign.
A 20% increase in organic website traffic.
Viewable Time To Live (VTR) 20 points above the industry average.
Over 5 direct engagements with the campaign.
Cost per thousand (CPM) 90% lower than the industry average.
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