CASES
Today is World Cup Day.
Taking advantage of a global-scale event with a touch of opportunity and good humor was the premise of the "Today is Frimesa Cup Day" campaign.
The campaign stemmed from the brilliant similarity between the product name, Copa Lombo Frimesa, and the World Cup, creating an instant connection with the consumer.
To transform this idea into high-impact content, we partnered with the influencers from the Tesão Piá channel, a humor phenomenon with strong regional appeal. The choice was strategic to generate identification and engagement.
Videos were created featuring practical and tasty recipes, ideal for game days, but with the channel's characteristic touch of comedy, which entertained and connected with the audience.
The result was a resounding success in terms of return. The campaign generated massive reach and extremely high engagement, with the public joining in the fun and associating the product with moments of cheering. The action capitalized on the event and reinforced the Frimesa brand in the entertainment and social gathering realm.
Specialties in this case:
AWARD-WINNING CASE
Best Creation in the Digital/Mobile category at the ABEMD Awards
Challenge
Our challenge was to leverage the 2022 World Cup to promote the Copa Lombo in a creative and engaging way, combining the theme of sport with the cuisine of various countries.
Idea
We created eight recipe videos, each inspired by a country participating in the World Cup, using Frimesa products and highlighting the Copa Lombo. The campaign featured the comedy group Tesão Piá and was broadcast on Frimesa's social media channels.
Main results
Over 6 million impressions.
Over 3 million views.
Over 97% engagement.
