CASES
Start game
At an event, attention is fought for second by second.
Therefore, capturing leads without being intrusive becomes a complex task.
dsm-firmenich solved this problem by reversing the logic.
Instead of asking the visitor for their contact information, we created a reason for them to want to provide that information, with an interactive experience that transformed a form into a stage to be overcome.
Press play and discover more.
Specialties in this case:
AWARD-WINNING CASE
ABEMD Award
Challenge
dsm-firmenich wanted more than just a busy booth: they wanted to position themselves as an innovative brand and strengthen their relationship with their audiences. The challenge was to create an activation that went beyond the traditional, transforming the data collection of a simple registration into an exchange of value. The solution needed to be fun, educational about the brand's technical differentiators, and, above all, generate truly qualified business connections.
Idea
The answer was gamification. We developed a game on a modular platform with a retro aesthetic that connected the challenges of pig farming to a playful journey. The central strategy was that the lead wasn't requested, it was earned: to play, the visitor filled out a detailed registration form, which became the "start" of the experience. During the game, the user was educated about the brand's solutions in a fun way, transforming data capture into a reward.
Main results
The number of leads generated in the swine industry was 45 times higher compared to previous events.
35% of all qualified leads came directly from the game platform.
A scalable, modular solution for various brand events and digital activations.
Measurable ROI with a fun and engaging experience for participants.
