CASES

Capture Game

For a major launch, the first audience to be won over is at home.

Renault recognizes the strategic role of its employees as the main spokespeople for the brand and, therefore, constantly invests in internal marketing initiatives to engage them and align them with new products.

In the case of the Renault Captur, the challenge was to create an experience that was accessible, informative, and engaging for all team profiles, from corporate to industrial areas.

The solution was to transform training into entertainment through a game: the Captur Game. Inspired by the classic Genius, the game invited employees to test their memory with sequences of lights and sounds, where each element referred to an attribute or feature of the new vehicle.

This playful approach broke down the barriers of traditional communication, generating knowledge organically and enthusiastically preparing the team for the official launch. Check out the video to learn more.

Specialties in this case:

games played

Visual composition for Renault, highlighting the color options and the two-tone roof of the Renault car.

Home screen of "Captur Game", a mobile game created for Renault, featuring the car prominently.

Screenshot from a level of Renault's "Captur Game," showcasing the car's features, such as the "Intelligent Fog Lights."

of the collaborators participated

AWARD-WINNING CASE

ABEMD Award

Challenge

We needed to engage employees with diverse profiles in the launch of the Renault Captur, promoting knowledge about the product in an accessible, engaging way with a high potential for internal mobilization.

Idea

We launched Captur Game, a digital game inspired by the classic Genius, integrated into the internal portal Sou Renault and with a mobile version. In each phase, players accessed content about the new Captur, and could advance by correctly answering questions about the car.

Main results

Over 44 games played.
25% of employees participated.

Sessions average 30 minutes per user.

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