CASES
Frimesa Practical Dinner
Frimesa's Practical Dinner campaign stemmed from the insight that end-of-year celebrations should be about connection, not about exhaustion in the kitchen.
The goal was to show that it's possible to spend less time preparing dishes and more time with the people who matter, without sacrificing the flavor that the occasion calls for.
To get the message across to the public, we activated 15 influencers in the brand's main operating markets. The partnership went beyond recipe videos: the creators integrated Frimesa products into their routines, generating conversations and showing how holiday meals can be delicious and uncomplicated.
The campaign generated results that exceeded viewing metrics, focusing on engagement. The success was reflected in audience interaction and strengthened Frimesa's position as a brand integrated into consumers' daily lives.
Check out more details in the video.
Specialties in this case:
AWARD-WINNING CASE
ABEMD Award
Challenge
The challenge was to show that it's possible to make a delicious Christmas dinner without complications, prioritizing time with family instead of time spent in the kitchen.
Idea
We developed a campaign focused on regional influencer marketing, inviting 15 influencers to test and showcase the practical preparation of the Christmas dinner on their social media. The narrative was simple yet powerful: "open, bake, and serve" in real, relaxed videos that resonated strongly with the audience. The content reinforced the emotional benefit of the campaign: more time to celebrate with those who matter.
Main results
Over 165 engagements
Over 13 million impressions
Silver Medal at the ABEMD Award
