CASES
Profile @MiliFraldas
Sometimes, reality creates such a perfect story for a brand that it seems like a ready-made script.
Based on its social media profile focused on communicating with mothers, Mili saw an incredible opportunity for growth and entered the scene not only as an advertiser, but as a partner of a very special family.
A collaboration that combined a real need with the ideal solution, generating results that no traditional campaign could achieve.
Check out this story.
Specialties in this case:
AWARD-WINNING CASE
ABEMD Award
Challenge
The goal was to increase the follower base of the @MiliFraldas Instagram profile and stand out in the competitive world of maternal and infant content. The challenge was to do this authentically and with low investment, attracting a qualified audience of mothers who truly connected with the Mili brand.
Idea
The growth strategy was based on low-investment actions and partnerships with digital profiles. The pillar of the campaign was a marketing collaboration with digital influencers, with the profile @quintuplosdoparana, providing Mili products to the family and generating genuine brand storytelling. The action was complemented by a partnership with TikToker @aleveit, expanding the reach to new platforms and audiences.
Main results
285% increase in the @MiliFraldas follower base with a qualified audience.
Engagement rate of 9,5% in the main partnership (@quintuplosdoparana).
Over 920 impressions and almost 1.500 clicks for the brand's profile (via Quintuplos).
The TikTok partnership (@aleveit) generated over 1.200 followers in 9 days and over 16 likes.
Tens of thousands of organic interactions (likes, comments, saves, and shares).
