CASES
Extraordinary Pasture: Lead Generation
After building the industry's largest content platform, the challenge has shifted to a new level.
For Corteva Agriscience's Extraordinary Pasture, the awareness phase was a success, but it was necessary to go further.
Our job was to transform this engaged audience into real business opportunities.
A strategic shift that focused on performance content and generated incredible growth.
See how.
Specialties in this case:
AWARD-WINNING CASE
Grand Prix at the ABEMD Awards and Shortlisted at the ECHO INTERNATIONAL Awards
Challenge
Evolving the Pasto Extraordinário platform from a successful awareness tool into a lead generation machine. The challenge was to implement an inbound marketing strategy for businesses that would convert the portal's audience into concrete business opportunities, directly contributing to increased sales through Corteva's digital marketing.
Idea
The strategy focused on guiding the sales funnel with the production of personalized, performance-oriented content. On social media, we used real customer results, with "before and after" photos; on the blog, the articles adopted a more persuasive approach, focusing on the benefits of XT Technology. To complete the strategy, we performed SEO optimization to improve ranking and capture active searches for solutions.
Main results
Growth of over 1.500% in lead generation (vs. previous year).
Approximately 20 sales interactions per day via the platform.
Converting portal users into real customers.
Consolidation as a sales and relationship tool.
