CASES
Fire & Flavor Challenge
For the launch of the Fogo & Sabor line, Frimesa decided not just to do a campaign, but to create an event.
We brought together Fernando & Sorocaba, a heavyweight team in digital gastronomy, and the Brazilian passion for competing and interacting.
The result was a project that redefined product launches in the industry.
Press play and see how.
Specialties in this case:
AWARD-WINNING CASE
ABEMD Award
Challenge
A Frimesa They needed to launch their new "Fire & Flavor" line with an impact that went beyond the shelf. The challenge was to create a digital campaign that captured the public's attention, blending gastronomy with entertainment in a way that generated conversation and genuine desire for the product.
Idea
The solution was a complete content ecosystem, the “Fire & Flavor Challenge.” We invited the duo Fernando & Sorocaba as hosts and a team of 6 culinary influencers to compete. The essence of the strategy, however, was interactivity: the public suggested the themes of the culinary battles on social media, and the chefs executed them. A streaming-style landing page centralized all episodes, transforming the launch into an on-demand entertainment experience.
Main results
Over 40 million impressions.
Over 30 million views.
Nearly 16 million people reached.
Over 150 direct interactions with the campaign.
Over 80 sessions on the project's landing page.
