CASES
Extraordinary Pasture: Organic Growth
Since 2018, Pasto Extraordinário has become the main channel for Corteva Agriscience's Pasture Line and a benchmark in Brazilian livestock farming when it comes to innovation and quality information.
The platform goes beyond the basics, delivering in-depth content on essential topics for producers, such as intelligent weed management, pest control, area recovery, and the use of technologies that drive more profitable and sustainable productivity.
To continue this growth and solidify the platform's leadership, we developed a strategic plan focused on increasing organic website traffic and converting that traffic into potential customers.
With a mix of digital marketing tools, including a strong SEO strategy and targeted content, we transformed the portal into a true knowledge hub. We began nurturing the generation of qualified leads with rich materials such as e-books, webinars with our experts, and case studies.
This approach has made Extraordinary Pasture a powerful driver of conversations and real business opportunities, further consolidating the brand in the market and reaffirming Corteva's commitment to the success of livestock farmers. Check out the details in the video.
Specialties in this case:
Challenge
Increase organic traffic to consolidate Pasto Extraordinário as the leading portal about pasture in the country.
Idea
Using web analytics, monitoring, and SEO, we identify the most relevant content on the website and create new topics that better align with the audience's search profile.
Main results
+ 100 new users on the portal in the first 4 months.
1.500% growth in lead generation.
35% growth in organic traffic.
Visit time 50% longer.
