CASES
Engage to Grow
Growing for the sake of growing is easy. The difficult part is growing with quality, maintaining relevance and engagement with those who already follow a brand.
To achieve this goal at Brevant® Seeds, we found the solution to this equation in-house.
We used data intelligence to create a strategy that proved that sometimes the best path to the future is to revisit what we've already done best.
Check out the case details.
Specialties in this case:
AWARD-WINNING CASE
ABEMD Award
Challenge
The goal was to increase Brevant® Seeds' Instagram follower base, but with one crucial condition: without losing relevance and the high engagement rate already achieved. The challenge was to find a sustainable growth strategy, based on marketing data analysis, that would attract a new, qualified audience to one of the brand's most important social media campaigns.
Idea
The solution came from within, with a pilot project focused on business intelligence in communication. We analyzed the brand's publication history to identify the highest-performing content. The strategy was to republish these "hits" with a new audience segmentation, combining informative posts, content from real followers, and invitations to visit the profile. A personalized curation that proved its value in just one month.
Main results
+190% growth in the number of new followers (vs. previous period).
An increase of over 200% in the average daily acquisition of followers.
Engagement is 140% higher than the previous page standard.
Over 1,6 million impressions and a reach of 500 people.
Nearly 10 engagements generated by the pilot campaign.
