CASES

Agronomist Engineer's Day

We went far beyond a simple tribute post to this very important professional category within Brevant® Seeds. Well deserved, right?

In this initiative, we involved various physical and digital means and invited a select group of agricultural engineers to participate and get their hands dirty.

Engagement went beyond that initial bubble, reverberating long after the campaign period. Check out more details in the video, and if you like it, how about reaping great results together with us?

Specialties in this case:

400

affected users

Silhouette of an agronomist wearing a cap amidst a wheat field, with the sky in the background in sunset hues.

Aerial view of a green combine harvester advancing across a vast grain field, kicking up dust during the harvest.

Hands holding a handful of earth, letting it slip through their fingers, with an agricultural field and sunset in the background.

spontaneous interactions

AWARD-WINNING CASE

ABEMD Award 2023

Challenge

To transform Agronomist Engineer's Day from an ordinary date into an emotional milestone, generating recognition and connection with the passion of these professionals. The goal was to go beyond the obvious and touch hearts, raising awareness of the importance of agronomists.

Idea

To create an authentic and vibrant tribute with real testimonials from agricultural engineers across Brazil. The project involved capturing the stories and daily lives of these professionals in real-life settings, resulting in a moving video that celebrates the essence of the profession and the grandeur of Brazilian agriculture.

Main results

Over 400 users reached.

Over 12 spontaneous interactions.

Engagement is 6 times higher than the brand average.

Gold Medal and Best Creation in the Digital/Mobile category of the ABEMD Award.