Corteva Day

Communicating one of the most important moments in Corteva Agriscience's history: its initial public offering on the New York Stock Exchange, becoming a company 100% focused on agriculture. The challenge was to translate this corporate milestone into a relevant and engaging message for the entire agricultural community, using effective corporate communication.

The solution was a brand storytelling campaign orchestrated in 3 phases (pre-event, coverage, and post-event). The marketing strategy with digital influencers was the cornerstone of the action: a team of 6 agricultural influencers was selected to warm up the audience for the news and cover the big day. In the final phase, they reinforced the feeling of pride with the hashtag #CoraçãoDoCampo (Heart of the Field), engaging the entire community.

Over 65 views on stories and over 12 likes on influencers' posts.

3.700 new followers for Corteva's channels during the campaign.

Nearly 400 comments showing engagement with the campaign.