CASES
Ben's clicks
What if every click could help feed a person? dsm-firmenich turned that question into action.
We created a campaign that transformed the simplest digital gesture into an act of solidarity, mobilizing thousands of people, influencers, and a network of producers to combat malnutrition.
A project that proved that, to do good, all you need is the will and a click.
See how.
Specialties in this case:
AWARD-WINNING CASE
ABEMD Award
Challenge
Supporting the fight against malnutrition in Brazil by improving access to eggs, one of the most complete foods available, for underprivileged populations. The challenge for dsm-firmenich was to create a corporate communications solution that would mobilize society for this cause, transforming awareness into real donations in a simple, scalable, and transparent way.
Idea
The solution was the “Clicks for BEN” campaign (Well-being and nutrition). First, we structured the project's foundation with partner producers. Then, we launched the campaign on social media, inviting the public to donate a carton of eggs with just one click. The action was amplified by influencer marketing (Chefs Edson Leite and João Diamante), who called on their followers to participate, transforming digital engagement into food on the table.
Main results
12 eggs donated in the first 23 hours of the campaign.
Goal of 15 eggs successfully surpassed, reaching over 1.500 boxes donated.
Nearly 7 million impressions and over 3,2 million people impacted.
Over 520 views on video content.
Thousands of organic interactions generated by partner influencers.
