CASES
Combination Compass
The central idea behind the app we created for Guararapes was to break with the limitations of the traditional printed catalog, transforming it into a highly practical, attractive, and accessible digital tool. Our goal was to go beyond simple digitization, creating an immersive and indispensable experience for professionals in their daily work.
Beyond the obvious savings in resources and costs, eliminating printing and logistical complexities, the solution has immensely facilitated the distribution of the portfolio. We developed entirely new functionalities for architects, designers, and carpenters, such as complete high-resolution galleries, search with intelligent filters by color and texture, and room simulators to visualize the applied patterns.
The app proved successful in increasing engagement with this select audience, creating a direct and permanent communication channel with the brand.
Through this initiative, Guararapes now launches products, shares trends, and strengthens its relationship with specifiers, ensuring a constant presence in their projects. Check out all the details of this solution in the video.
Specialties in this case:
AWARD-WINNING CASE
ABEMD Award
Challenge
Our main challenge was to make it easier for architects and carpenters to choose MDF panel combinations, transforming the color wheel into something practical and accessible, and also bringing the brand closer to our partner professionals.
Idea
To solve this problem, we went digital, focusing on practicality and modernity. So, we created the app. Guararapes Combination Compass, with features such as a digital catalog, palette suggestions, applied color theory, and combination sharing. All of this was strategically designed to build loyalty, inspire, and streamline the work of professionals.
Main results
Over 4 unique users acquired organically.
28% of them use it daily.
Over 1,2 shares.
