CASES
It can only be an Agronomist.
Commemorative date tributes usually follow a predictable script.
For Agronomist Engineer's Day at Brevant® Seeds, we broke with tradition and created a recognition that was as authentic as these professionals' passion for the field.
The result was an unprecedented, engaging celebration that surprised everyone.
Press play and see how.
Specialties in this case:
AWARD-WINNING CASE
Best creation and Best of the Best at the ABEMD Award.
Challenge
Every year, Brevant® Seeds celebrates Agronomist's Day. In 2024, the goal was to go further, creating a tribute that would generate a genuinely emotional connection. The challenge was to move away from the clichés of commemorative dates and develop a campaign that not only congratulated, but also recognized and immortalized the passion of agronomists for their profession.
Idea
The solution was to transform the field partnership into a musical partnership. We invited agricultural engineers from all over Brazil to share their stories. These accounts inspired the lyrics of an original song, "Só Pode Ser Agrônomo" (It Can Only Be an Agricultural Engineer), turning the professionals into co-authors. The song was officially released on Agricultural Engineer's Day, accompanied by a music video and an exclusive gift for the participants: a lamp with illustrations of their stories and a QR code to listen to the work they helped create.
Main results
It became the most shared post in the brand's Instagram history.
Over 330 views on the music video.
Nearly 9.000 qualified engagements (likes, comments, and shares).
It had a significant emotional impact, transforming the brand into a platform for professional recognition.
