CASES
To prove that this is not a distant promise, we chose the largest stage in the transportation sector in Latin America, Fenatran, to bring this journey to life.
The challenge was great, but the strategy was even greater.
Check out the case study.
Specialties in this case:
AWARD-WINNING CASE
ABEMD Award
The goal was to bring the "Journey to Zero," a complex sustainability commitment from Cummins, to the forefront at Fenatran 2024. The main challenge was transforming a long-term goal into an interesting and tangible topic for the event's audience, moving away from purely corporate discourse to create real engagement with customers and partners.
We orchestrated a communication journey in 3 acts. In the pre-event phase, we generated anticipation around the theme with an immersive experience across multiple channels. During Fenatran, the strategy was to humanize the technology: engineers, executives, and influencers became spokespeople, creating authentic, first-person content. In the post-event phase, we extended the impact of the fair with relevant content that kept the conversation alive, far beyond the booth.
Growth of +200% in social engagement.
Nearly 7.000 new followers on Instagram.
Cost per follower up to 9x lower than the industry average (LinkedIn).
Extensive coverage from specialized media, extending the message post-event.
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