CASES
Extraordinary Pasture: Cattle Rancher's Day
To celebrate Cattle Rancher's Day, Corteva's Pasture Line sought the most valuable tribute there is: the one that comes from home.
To materialize this recognition, we created an action that connected the family legacy to the routine of the countryside.
A phygital journey that combined online and offline experiences to deliver an unforgettable surprise.
Press play and see the emotion of those who feed Brazil.
Specialties in this case:
AWARD-WINNING CASE
ABEMD Award
Challenge
Cattle Rancher's Day is a busy date on the agribusiness calendar. The challenge for Corteva Agriscience's Extraordinary Pasture platform was to create a tribute that stood out for its authenticity and relevance. The mission was to go beyond a simple post, developing a campaign that generated a real connection and genuinely and memorably valued the cattle rancher.
Idea
The strategy was a phygital celebration, uniting the physical and digital to create a complete experience. In the online environment, we created a hub of commemorative content. The highlight, however, was the pursuit of the most important recognition: that of the family. We collected emotional testimonials from ranchers' family members, which were transformed into personalized video books. The delivery was made in person by our sales team, closing the cycle with a real and human tribute.
Main results
Twice as many shares as the brand's profiles average annually.
Over 550 impressions and nearly 2.000 engagements.
Cost of R$ 0,01 per view on the tribute video.
Strengthening the relationship between the sales team and customers.
